{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess today's movie theaters.
The biggest shock the film industry has experienced in 2025? The return of horror as a main player at the UK film market.
As a category, it has notably outperformed earlier periods with a 22% year-on-year increase for the UK and Ireland film earnings: £83.7 million in 2025, versus £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a box office editor.
The major successes of the year – a recent horror title (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54m) – have all stayed in the theaters and in the public consciousness.
Although much of the expert analysis highlights the standout quality of renowned filmmakers, their successes indicate something changing between viewers and the genre.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a film distribution executive.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But outside of creative value, the consistent popularity of horror movies this year indicates they are giving cinemagoers something that’s greatly desired: catharsis.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” observes a horror podcast host.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a noted author of classic monster stories.
Amid a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures strike a unique chord with filmg oers.
“Some research suggests vampire film popularity correlates with financial downturns,” says an actress from a recent horror hit.
“It’s the idea that capitalism sucks the life out of people.”
Since the early days of cinema, social unrest has influenced the genre.
Analysts reference the boom of German expressionism after the WWI and the unstable environment of the 1920s Europe, with features such as classic silent horror and Nosferatu: A Symphony of Horror.
Subsequently came the 1930s depression and classic monster movies.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a historian.
“Therefore, it embodies concerns related to foreign influx.”
The specter of border issues shaped the just-premiered supernatural tale The Severed Sun.
Its writer-director elaborates: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Perhaps, the present time of celebrated, politically engaged fright cinema started with a clever critique debuted a year after a divisive leadership period.
It ushered in a recent surge of innovative filmmakers, including several notable names.
“Those years were remarkably vibrant,” comments a director whose film about a deadly unborn child was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Simultaneously, there has been a reappraisal of the genre’s less celebrated output.
Recently, a new cinema opened in a major city, showing cult classics such as a quirky horror title, The Fall of the House of Usher and the 1989 remake of the expressionist icon.
The renewed interest of this “raw and chaotic” genre is, according to the cinema founder, a straightforward answer to the calculated releases pumped out at the theaters.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Fright flicks continue to disrupt conventions.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an expert.
Besides the revival of the mad scientist trope – with multiple versions of a well-known story upcoming – he anticipates we will see scary movies in the coming years addressing our present fears: about AI’s dominance in the years ahead and “vampires living in the Trump tower”.
Meanwhile, “Jesus horror” The Carpenter’s Son – which tells the story of biblical parent hardships after the messiah's arrival, and includes well-known actors as the holy parents – is scheduled to debut in the coming months, and will certainly send a ripple through the faith-based groups in the America.</